ACEEE approached us to create video content that would supporting a fact sheet showcasing the millions of jobs within the U.S. energy efficiency industry. We worked to identify filming locations that contained a diversity of energy efficiency jobs, from construction and manufacturing to auditing and weatherization installation. We found such diversity in central North Carolina, and developed a tight production schedule that would allow us to maximize the amount of companies, workers, and homeowners that we could film within the project’s budget. The full-length video, worker portraits, and key soundbites were all incorporated into the launch of the fact sheet, creating an engaging multimedia experience that showcased and supported the economic data.
In addition, we created four separate, shorter edits of the video to maximize distribution and attention on social media platforms.
The fact sheet, accompanying photos and videos can all be viewed at https://aceee.org/topics/economic-analysis-and-jobs